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The new Ford Figo car is designed and engineered to compete in India’s small car segment, which accounts for more than 70 percent of the new vehicle market. It leverages Ford’s small-car platform architecture, sharing underlying technology with the Ford Fiesta, already familiar to Indian drivers.

Regarding price of the new ford Figo, Michael Boneham, Ford India president and managing director, said: “It’s going to be very competitive with the current market leader and will offer a tremendous value for our consumers.”.The new Ford Figo price will be in the range of Rs.3.5-4.0 lakh.It will be launched in 1200cc petrol version and 1500cc diesel version.